Blog
Writing about the back office
Long-form pieces on the parts of an online shop nobody sees — item data, carrier choice, packing accuracy, returns. Every figure is cited and dated, and anything we could not trace to a primary source was left out.
- Inventory and catalogue
Why every product needs a SKU
SKUs are optional right up until they are not: a fulfilment service, a Google feed, a marketplace listing or a 3PL onboarding will each ask for one. What they buy you, and how to design codes that survive.
Read the article11 min read - Shipping and delivery
Why one shipping carrier is never enough
The average EU country has 19 domestic parcel operators and the average online shop displays nine. A single-carrier checkout is the outlier — here is what it costs in coverage, price, uptime and repeat custom.
Read the article12 min read